Kate Hensler
Account Coordinator/Integrated Communications Specialist
162 E. 88th Street N.Y.(973) 568-9962 | katerade0226@gmail.com | Katerade0226 | katesaysanything.blogspot.com
OBJECTIVE
To further cultivate my PR skills and develop my passion for integrated communications
EXPERIENCE
The Outlet/Modern Vintage Recordings
New York, NY
10/11-Present
- Social media project for our brand as well as our artists
- Media relations publicist, pitching to blogs, print, radio, and TV
- Branding manager, including drafting biographies and web copy
- Professional showgoer, including mosh pits (skirting only), clapping along, singing along, pathetic dancing, and the ability to "jump" when requested
Brass Monkey Entertainment/Freelance Work
New York, NY
8/09-Present
- Manage branding, e-mail list, and social media accounts including Facebook, MySpace, Uvumi, YouTube, and Twitter for Tony Award winner and singer/songwriter Bryan Fenkart
- Craft media pitches and press releases
- Coordinate and manage events and concerts, including guest lists, event plans, and promotion
- Contribute to overall research and tactics to overall artist development
- Continued work with comedians Dan Carroll and James Parkinson and online series EMPIRE
- Researched, coordinated, and prepared 2011 speaking engagement roadmaps for three clients
- Created, branded, and managed social media presence on twitter and Facebook accounts as well as conceptualized and executed a customized weekly newsletter with social media analysis
- Reached out to media outlets with pitches, press releases, and bylines
- Wrote/Edited copy for the Last Voices website
- Responsible for all content/updates on social media outlets, like twitter, Facebook, MySpace, LinkedIn, and YouTube
- Managed Last Voices blog, including scheduling, editing, and writing for Last Voices Resident Artists and Founder Anthony Copping
Integrated Communications Assistant
- Controlled social media and gained over 2,000 followers on Twitter
- Managed advertising, including free ad space in five college newspapers
- Wrote/edited press releases, website copy, potential monthly newspaper column, and blog entries
Broadcast Intern
- Wrote, edited, recorded, and aired four formats of broadcast stories
- Secured interview with Whoopi Goldberg at Prop Eight rally in Union Square
- Wrote/edited stories on deadline for election night
Ticket Office Intern
- Completed group sales, including stadium sell out of Baseball in Education games
- Input on additional and pre-existing promotion, including changing titles and strategies
- Controlled media credentials and player passlists
Sports Information Staff
- Official scorer for volleyball and baseball
- Managed game time communication between scores table and press, like injury updates and game stoppages
- Assisted post game press conferences and constructed data and quote sheets for various media outlets
- Proofread and edited annual media guides delivered to Big East officials and reporters
EDUCATION
Seton Hall University, South Orange, NJ 2005 - 2009
B.A. in Public Relations
Course work includes a strong background in Public Relations, Journalism, and Advertising as well as exposure and skill development in Graphic Design and Marketing.
SKILLS
- Professional knowledge in Microsoft PowerPoint, Word, and Excel as well as Pro Tools and Adobe Audition
- Professional use of social media outlets, including Twitter, Facebook, MySpace, LinkedIn, YouTube, and MeetUp
- Skilled in Adobe Photoshop, Illustrator, InDesign and Quark
ACTIVITIES
- Assistant Producer at WSOU Radio
- Music/Awards, Fundraising, and PR Chair of Tri Sigma
- Sports Journalist for the Setonian
